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West Ham United club shop to sell limited-edition Katy Perry lingerie
Katy Perry's appearance at the MTV Awards earlier this month in West Ham United lingerie – a tribute to her boyfriend Russell Brand – has provided the club with an unlikely new revenue stream.
The American singer appeared at the ceremony in a West Ham basque, complete with the team's badges on her chest, prompting the club to commission a special limited-edition range of underwear for sale to fans. West Ham say they were "responding to huge demand".
The designer Siobhan Dillon's creation, made from replica shirts, was seen by millions of viewers around the world: a limited-edition run of copies will be sold for £300 each.
"I thought it would be cool to try and make the shirt as football-oriented as possible," said Dillon. "So, I used the collars along the top of the brassiere and used the two badges on the front. It was made entirely from the three shirts, but we had to take the Airtex out and replace it with some lining.
source
I think the dress looks 23 different kinds of tacky, but somehow Katy Perry kinda manages to make it work. Not sure random middle aged cockney women with pot bellies and a West Ham season ticket could have quite the same effect, but, each to their own! ;)
It got me wondering... does anyone know of any other famous women who have gone public with their supporting of a team, purely because their partner supports them? I think Amy Winehouse is a Villa fan because her boyfriend supports them. Moar pls!
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Date: 2009-11-18 06:34 pm (UTC)just a prediction :P
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Date: 2009-11-18 07:12 pm (UTC)You're lucky if you can find a lass who likes football because it's football and not because Iker Casillas has the finest ass in the world xD
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Date: 2009-11-18 07:46 pm (UTC)(no subject)
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Date: 2009-11-18 08:23 pm (UTC)I mean good for West Ham for coming up with a good marketing strategy but I don't think she has a huge commitment or something.
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Date: 2009-11-18 10:03 pm (UTC)as for katy perry i hate her when she sings live. its just as if she was yelling not singing.
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Date: 2009-11-18 11:35 pm (UTC)so, no i would never suport a team for a guy =/
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Date: 2009-11-19 01:23 am (UTC)I like the other guys on the team too but not as much and definitely not in the same way. I noticed Torres first and reading slash fiction featuring him got me going on the other two. I had never imagined men together previously, honest to goodness, and I really don't think I could in any other context except with footballers. Facetious and shallow? Yes. But unlike many, I tend to view sports as entertainment and *only* entertainment because that's all I want out of it. I admire (and envy) people who are skilled athletes. Sports are a distraction from the banality of life, I guess, and there's a lot of drama involved. So I'm bummed that Liverpool aren't winning lately but that's all I can muster. I don't feel too badly about that, nor do I think my support of them is less valid just because I'm not living and dying with the team. They exist and everyone can choose to be as involved as they want to be, in my opinion.
Sorry for going on. Just my two cents worth, and I hope no one thinks I'm saying my way is the better way, 'cause that's not my point.
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Date: 2009-11-19 02:56 am (UTC)Two more things, Kate. I don't like a lot of the Chelsea boys, but don't take that personally. ;-) It's not the team as an entity that I dislike, I promise. Secondly, I appreciate that Russell Brand is not everyone's cup of tea but to be honest I think he's amusing.
So even though our tastes are dissimilar, I can still appreciate your comments, and I thank you for sharing them. Also, the stuff you said about placenta was interesting and sort of shocking but in a good way. :-)